---
title: The Franchise Mistake No One Warns You About
description: "Discover the #1 mistake new franchisors make and how to avoid it. Sherri Seiber shares insights on planning, funding, and growth in this must-hear episode."
---

[FranFund Blogs ](https://www.franfund.com/blog)

# [The Franchise Mistake No One Warns You About](https://www.franfund.com/blog/franchise-failure-mistake-poor-planning)

 Written by [Emily Murphy](https://www.franfund.com/blog/author/emily-murphy) | Jun 2, 2025 7:37:33 PM

 

**

*The #1 Mistake That Destroys Emerging Franchise Brands (Nobody Talks About It)*

What is the hidden issue that causes many new franchise brands to fail before they even take off? It is not a lack of passion or a weak concept. The real problem is poor planning and unrealistic expectations.

Our President, Sherri Seiber, joins the Franchise Secrets podcast host Erik Van Horn to discuss the biggest mistake new franchisors make. They explore why proper funding, accurate Franchise Disclosure Documents (FDDs), and clear financial projections are essential for long-term success.

If you are building a franchise or planning to expand, this conversation is full of valuable insights that can help you avoid costly missteps.

🎧 Watch the full episode [here](https://www.youtube.com/watch?v=vaV_GHbqhvw): 

[View full post](https://www.franfund.com/blog/franchise-failure-mistake-poor-planning)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Emily Murphy"
  },
  "dateModified" : "2025-07-29T18:52:04.786Z",
  "datePublished" : "2025-06-02T19:37:33Z",
  "headline" : "The Franchise Mistake No One Warns You About",
  "image" : {
    "@type" : "ImageObject",
    "height" : 60,
    "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
    "width" : 60
  },
  "mainEntityOfPage" : "https://www.franfund.com/blog/franchise-failure-mistake-poor-planning",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "FranFund Blog"
  }
}
```